We assist the client in recognising Public Relations as a Management function and also in formulating a suitable Public Relations policy. We offer various services in Public Relations like, Product Launching, Campaign Planning, Effective Media Relations (planning, media meets, media coordination, editing media release), production of corporate publications, House Journals, employee welfare activities and support services. We also support and frame about Advertising and Marketing Strategies.
‘Public Relations’ as a profession has made rapid progress. The major public sector and private organisations today have recognised the importance of Public relations as a management function. Specially in a competitive environment, PR has a responsible role to play. The public opinion, social responsibilities of public relations, multimedia, PR campaigns, problem analysis, message formulation, budgeting, assessment of results – all these are various aspects of Public Relations.
To help keep pace with the changing scenario, SAMVAD has emerged as a competent public relations agency, backed by professionalism and expertise. It offers a wide range of services. It promotes the company’s image, arranges exhibitions and multi-media presentations, conducts market research and provides necessary feed back, conducts Road shows and similar campaigns. SAMVAD has a team of highly competent, professionals with over 30 years of experience in the field of Public Relations.
Medium and message, constitute the life blood of Public Relations. It is our endeavour to persuade public through media and message. SAMVAD will look into the presentation, representational and mechanical media as well as the visual audio and audio-visual media. Its main job would be to promote the client’s performance and achievements to the general public at large.
SAMVAD will offer its services for conducting AGMs/ Media events and other meets held by the client company. It will also plan and organise client-specific and target-specific programmes.
Brands are like, Best Friends. They have to be positioned in the minds of the targeted customers. SAMVAD undertakes the job of branding and brand profile management. Reputation management is our speciality. We project the performance of our clients through multi-media and build its image among the internal as well as external public. Product publicity needs specialised skills. We specialise in product launching and media coverage.
SAMVAD will draft, design, execute and dispatch mails to the required data base users or target groups and prepares a comprehensive and classified list of specific groups.
Road shows are the latest exercise in projecting a positive image of the company, in front of business associates and clients, apart from media. SAMVAD handles Road Shows and helps the company in making presentations to high-light its activities, its products, its services and ideas and its developments with regard to the trade and technology.
SAMVAD will help plan and organise specialised exhibitions and trade fairs. It will also help the clients in putting up stalls in exhibitions with strategic planning for maximum mileage. Its goal is to reach the target audience.
SAMVAD will help collect, classify, update and present the data required by the client so that the latter can access the latest information with ease.
SAMVAD will develop regular multi-media presentations and Power-point Presentations for client. It will take care of all aspects like, script, audio, visuals, computer graphics, voice-over, etc. to deliver a comprehensive and complete product.
In service ‘training’ is one of the key objectives to increase productivity. Apart from helping the company in maintaining good media relations, SAMVAD will provide orientation training to the staff in media relations such as, preparing background material, press briefs, media releases, etc. It will organise press meets, plant/ factory/ site visits for the media so that, the latter can understand the activities of the company for better reporting.
Evaluation of organisational performance is the key to success with our team of research experts, we evaluate the effectiveness of different programmes and PR communications to provide the necessary insights into the functioning of client’s organisation.